AEO audit
An AEO audit for brands that want to be the answer.
Answer engine optimization (AEO) decides whether your pages get quoted when someone asks a question instead of typing a keyword. We score how extractable, accurate and consistent your answers are, and show you what to fix first.
See a sample aeo readiness reportWhat is an AEO audit?
An AEO audit evaluates whether an answer engine — Google's AI answers, Bing Copilot, Perplexity, an assistant reading your site — can lift a clear, correct answer straight from your pages. It checks question coverage, answer structure, entity accuracy and the technical signals that make content machine-readable. Ours runs inside the same twelve-category Brand Health framework, so an AEO gap is scored next to the messaging and technical issues that caused it.
Scored categories this audit leads with
Brand strategy, positioning and messaging
Positioning, value proposition, story, vision, mission, personality and voice.
See a sample of this sectionEntity consistency and brand accuracy
Whether naming, descriptions and facts match across the site, listings and profiles.
See a sample of this sectionWebsite experience, accessibility and technical health
Structure, metadata, performance hygiene and accessible, readable pages.
See a sample of this sectionAEO readiness
Whether pages answer real questions in extractable, quotable form.
See a sample of this section
Scored alongside the rest of the framework: Visual identity and creative consistency, Conversion, trust and customer journey, SEO visibility and authority, GEO and AI visibility, Reputation and sentiment, Social and content presence, Founder and authority signals, Paid media. Fixing what the audit surfaces is the work of our brand strategy and marketing services.
What we look for
Question coverage
Whether your pages address the questions buyers actually ask, in their words, rather than only describing what you sell.
Extractable answer structure
Direct answers near the top of a section, scannable headings, definition blocks and FAQ markup an engine can quote without guessing.
Entity accuracy
Whether your name, description, services, locations and claims match across your site, listings and profiles. Conflicting facts suppress citation.
Structured data
Organization, Service, FAQPage and breadcrumb schema present, valid and consistent with the visible page content.
Crawlability and page hygiene
Titles, headings, metadata, canonical signals and rendering that let an engine read the page correctly in the first place.
Message consistency
One promise, repeated. When each page frames the business differently, engines summarise you inconsistently too.
Common questions
- What does AEO stand for?
- AEO stands for answer engine optimization: preparing your content so answer engines and AI assistants can extract and quote it accurately when someone asks a question.
- How is an AEO audit different from an SEO audit?
- An SEO audit focuses on ranking a page in a list of blue links. An AEO audit focuses on whether a machine can lift a correct, self-contained answer from that page and attribute it to you. Both are scored in this audit, as separate categories.
- Is the AEO audit free?
- Yes. The public-data scan and the report are free. You enter your website, we analyse publicly accessible information, and the report is emailed to you. You can optionally provide brand materials or connect an authorized read-only account for deeper analysis, but these inputs are never required. Implementation work is a separate paid engagement.
- How long does the audit take?
- Most audits complete in a few minutes. Larger sites with many pages and connected profiles take longer because we retrieve more evidence before scoring.
- What do I get in the report?
- A weighted Brand Health Score, a score for each of the twelve categories including AEO readiness, evidence-backed findings with severity and confidence, a separate data-coverage figure, quick wins and strategic priorities.
- Do you need access to my site or analytics?
- No. The audit uses publicly available information only. No credentials, no tracking code and no analytics access are required.
Related audit
GEO audit
Generative engine optimization looks at how AI assistants describe your brand in their own words — accuracy, framing and whether they cite you at all.
See geo auditBeing findable is not the same as being quotable.
The report shows where answer engines misread or ignore you. Our team works out why, then rebuilds the messaging, structure and proof so the right answer is yours. See the work behind those results or book time with our team.