Paid plans, Starter and above
Entity consistency and brand accuracy
Machines build a picture of your business by reconciling every source they can reach. This category checks whether those sources agree.
What we check
- Business name, legal name and trading name consistency
- Description and category alignment across site, listings and profiles
- Address, contact and hours consistency across public sources
- Claim consistency: the same numbers and promises everywhere
- Structured data accuracy against visible page content
Why it matters commercially
Conflicting signals make you a low-confidence entity. Search engines hedge, AI assistants either avoid naming you or repeat outdated details, and prospects notice the mismatch before they buy.
Example findings
- Three distinct business descriptions across the website, Google Business Profile and LinkedIn.
- Structured data lists a category the site never mentions.
The checklist we run
7 fixed checks. Each one is graded pass, needs attention, failed or not applicable, with the fact we observed printed beside the verdict. The category score is the weighted pass rate of these checks — nothing is invented.
Brand name written consistently
Same spelling, casing and legal suffix everywhere.
medium impact · low effort
Descriptions match across profiles
Site, listings and social bios describe the same business.
high impact · low effort
Contact details match
Address, phone and email agree across every profile found.
high impact · low effort
Service or product list matches
What you sell is described the same way on and off site.
medium impact · medium effort
Tone matches off site
Off-site copy sounds like the same brand as the website.
medium impact · medium effort
No stale or orphaned profiles
No abandoned profiles with outdated positioning are live.
medium impact · low effort
Organization schema declares the entity
Structured data names the brand, URL, logo and sameAs profiles.
high impact · low effort
Where the evidence comes from
Google Business Profile (Places)
Your listing as Google publishes it: name, address, phone, website, primary category, hours, photos, rating, review count and recent review samples.
If a source is unreachable we mark it unavailable and exclude it. A blocked source lowers data coverage, never your score.
What the deep dive adds
On any paid plan you can run this category on its own. The deep dive re-reads the pages we retrieved with only these 7 checks in front of it, returns a verdict page by page, prints the measured data behind each finding, and orders the fixes by impact and effort. It uses one audit from your monthly allowance.
What you need to provide
your social channels or review and listing profiles Without it this category is marked Not assessed and excluded from your score rather than guessed at.
Industry brand audits
See how this section is scored for your sector: accounting & bookkeeping firms brand audit, architecture & design studios brand audit, automotive brand audit, biotech & life sciences brand audit. Browse all industries.
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The other scored categories
Brand foundation
Reputation & social
Website experience
Paid media
Local presence
Editorial policy
Questions
Entity consistency: common questions
What is entity consistency?
Whether the same business name, address, phone, description and links appear everywhere you exist — site, listings, social profiles and structured data. Search engines and AI assistants use that agreement to decide you are one credible entity.
Why does mismatched information matter so much?
Conflicting details reduce confidence in your entity, which weakens how often you are surfaced and how accurately you are described.
What do you need from us for this category?
Your social channels and review or listing profiles in the intake. Without them the category is marked not assessed and excluded from the score rather than guessed at.
Which plan includes this category?
It is scored on paid plans from Starter upward. On the free scan it is shown locked, with the number of checks behind it, rather than partially guessed at.
What does the deep dive add over the overview report?
The overview scores this category in one pass over your site. The deep dive re-reads the same pages against all 7 checks on their own, returns a page-by-page verdict, prints the measured data behind each finding, and orders the fixes by impact and effort. It uses one audit from your monthly allowance.
Want it done for you?
The audit tells you what to fix. If you'd rather not do the fixing, The Branded Agency can take it from here.
Audit-holder rate
Copywriting rewrite
We take the findings from your audit and rewrite the messaging across your site: one clear promise, consistent supporting messages, and copy that search and answer systems can quote correctly.
Start the rewrite
Work with us directly
Strategic brand engagement
A strategist-led engagement that fixes the brand underneath the copy: positioning, story, personality and the message architecture every channel runs on.
Book your strategy call
The report identifies the signals. We find the causes.
Diagnosis is free. Fixing the cause is what our brand strategy and marketing services are for — see the results across our client work.