Sample deep dive · Paid plans, Starter and above
Entity consistency: what the deep dive returns
An illustrative entity consistency deep dive for Northgate Interiors, a fictional brand — an eight-person interior design studio in Leeds working on residential renovations. Same structure, same checklist and same evidence format as a live run. The figures are examples, not a real client's results.
Entity consistency score
- Band
- At risk
- Data coverage
- 85%
- Pages read
- 14
Summary
Six public sources describe Northgate and no two agree. The trading name carries a suffix in three of them, the phone number differs between the site and the map listing, and the business description on LinkedIn still refers to a service the studio stopped offering. Search engines and assistants hedge when sources disagree, and that hedging is visible in how the brand is summarised.
Priority fixes, ordered by impact
- 1Publish one description and one contact record across all six sources.
- 2Add Organization schema with sameAs links to the homepage.
- 3Correct the Houzz address and update or close the dormant X profile.
The checklist, with verdicts
0 passed · 3 needs work · 3 failing
Every check is fixed and versioned, so two runs of the same site are comparable. A live deep dive returns the whole entity consistency and brand accuracy checklist; this sample shows a representative slice.
- Needs work
Brand name written consistently
Standard: Same spelling, casing and legal suffix everywhere.
What we found: "Northgate Interiors", "Northgate Interiors Ltd" and "Northgate Interior Design" all appear across the six sources found.
Fix: Pick the trading name for every public surface and reserve the legal name for the footer and terms only.
Impact: mediumEffort: low - Fail
Descriptions match across profiles
Standard: Site, listings and social bios describe the same business.
What we found: The website, the Google Business Profile and LinkedIn give three different one-line descriptions. LinkedIn still lists commercial fit-out, discontinued in 2023.
Fix: Write one 150-character description and paste it, unchanged, into all six profiles.
Impact: highEffort: low - Fail
Contact details match
Standard: Address, phone and email agree across every profile found.
What we found: The site publishes 0113 496 0182; the Google Business Profile publishes an 0800 number that forwards to the same line. The Houzz listing shows a former address on Kirkstall Road.
Fix: Publish one number and one address everywhere, then correct the Houzz listing.
Impact: highEffort: low - Needs work
Service or product list matches
Standard: What you sell is described the same way on and off site.
What we found: The site lists four services; the Google Business Profile lists seven, including two the site does not mention.
Fix: Mirror the site's four services on the listing.
Impact: mediumEffort: medium - Needs work
No stale or orphaned profiles
Standard: No abandoned profiles with outdated positioning are live.
What we found: A dormant Twitter/X profile last posted in 2021 still carries the 2019 positioning and ranks on brand-name searches.
Fix: Update or close it. A dormant profile with old positioning is still a source.
Impact: mediumEffort: low - Fail
Organization schema declares the entity
Standard: Structured data names the brand, URL, logo and sameAs profiles.
What we found: No Organization schema found on any page. No sameAs links declare the brand's own profiles.
Fix: Add Organization schema on the homepage with name, url, logo and sameAs pointing at all five live profiles.
Impact: highEffort: lowSeen on: Homepage
Measured evidence
Each verdict above is formed against numbers, and the numbers are printed with their source. Where a source has nothing for a domain, the checks that depend on it are excluded rather than guessed.
Public profiles retrieved
- Sources found
- 6
- Sources agreeing on description
- 2 of 6target: 6 of 6
- Distinct phone numbers published
- 2target: 1
- sameAs links declared
- 0target: 5
Page by page
https://northgateinteriors.co.uk/contact
Publishes the correct address and number — this is the record everything else should match.
https://northgateinteriors.co.uk
No Organization schema, so nothing tells a machine which profiles belong to this brand.
Other sections in brand foundation
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