Paid plans, Starter and above
Social and content presence
This category checks channel coverage and, more importantly, whether the brand sounds like itself once it leaves the website.
What we check
- Which channels exist, are claimed, and are active
- Bio, handle and description consistency with the website
- Cadence and recency of published content
- Whether social messaging repeats the core promise
- Visual consistency of profile and cover assets
Why it matters commercially
Abandoned or off-message channels are live evidence against you, and they are usually the first result after your website for a branded search.
Example findings
- Two active profiles use different business descriptions and neither matches the site.
- Most recent post on the primary channel is over a year old.
The checklist we run
6 fixed checks. Each one is graded pass, needs attention, failed or not applicable, with the fact we observed printed beside the verdict. The category score is the weighted pass rate of these checks — nothing is invented.
Present where the audience is
Active profiles exist on the platforms that matter here.
medium impact · medium effort
Profiles are complete
Bio, link, logo and banner are filled and current.
medium impact · low effort
Publishing is regular
Posting is frequent enough to look active.
medium impact · high effort
Social messaging matches the site
Bios and posts carry the same positioning as the website.
high impact · low effort
Content earns engagement
Posts attract replies or shares, not just impressions.
medium impact · high effort
Profiles link back to the site
Every profile links to the correct live URL.
medium impact · low effort
Where the evidence comes from
- This category is judged from the pages and public profiles we retrieve for your brand, read directly rather than through a third-party data provider.
If a source is unreachable we mark it unavailable and exclude it. A blocked source lowers data coverage, never your score.
What the deep dive adds
On any paid plan you can run this category on its own. The deep dive re-reads the pages we retrieved with only these 6 checks in front of it, returns a verdict page by page, prints the measured data behind each finding, and orders the fixes by impact and effort. It uses one audit from your monthly allowance.
What you need to provide
your social channels Without it this category is marked Not assessed and excluded from your score rather than guessed at.
Industry brand audits
See how this section is scored for your sector: professional services brand audit, accounting & bookkeeping firms brand audit, architecture & design studios brand audit, automotive brand audit. Browse all industries.
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The other scored categories
Brand foundation
Reputation & social
Website experience
Paid media
Local presence
Editorial policy
Questions
Social & content presence: common questions
Do you need access to our social accounts?
No. We read public profiles only. You supply the profile links at intake so we look at the right accounts.
What if a platform blocks the scan?
That source is marked unavailable and excluded, which reduces data coverage rather than your score. We never penalise you for a platform we could not reach.
Which plan includes this category?
It is scored on paid plans from Starter upward. On the free scan it is shown locked, with the number of checks behind it, rather than partially guessed at.
What does the deep dive add over the overview report?
The overview scores this category in one pass over your site. The deep dive re-reads the same pages against all 6 checks on their own, returns a page-by-page verdict, prints the measured data behind each finding, and orders the fixes by impact and effort. It uses one audit from your monthly allowance.
Want it done for you?
The audit tells you what to fix. If you'd rather not do the fixing, The Branded Agency can take it from here.
Audit-holder rate
Copywriting rewrite
We take the findings from your audit and rewrite the messaging across your site: one clear promise, consistent supporting messages, and copy that search and answer systems can quote correctly.
Start the rewrite
Work with us directly
Strategic brand engagement
A strategist-led engagement that fixes the brand underneath the copy: positioning, story, personality and the message architecture every channel runs on.
Book your strategy call
The report identifies the signals. We find the causes.
Diagnosis is free. Fixing the cause is what our brand strategy and marketing services are for — see the results across our client work.