Included in the free scan
SEO visibility and authority
We assess discoverability from a brand angle: not just whether you rank, but whether you rank for the language you actually want to own.
What we check
- Whether core brand and category terms are targeted anywhere on the site
- Topical coverage and internal linking between related pages
- Indexability: sitemap, robots directives, canonical handling
- Authority signals and referring-domain presence
- Branded versus non-branded visibility balance
Why it matters commercially
Search is still where most considered purchases start. If your positioning language has no search footprint, you are invisible at exactly the moment someone is looking for what you do.
Example findings
- No page targets the primary category term the brand uses in every sales conversation.
- Service pages have no internal links from any other page on the site.
The checklist we run
9 fixed checks. Each one is graded pass, needs attention, failed or not applicable, with the fact we observed printed beside the verdict. The category score is the weighted pass rate of these checks — nothing is invented.
Pages target distinct intents
Each key page addresses a different search intent.
high impact · medium effort
Internal links connect the site
Key pages are reachable and linked with descriptive anchors.
medium impact · low effort
Key pages have substantive content
Core pages carry enough content to answer the query.
high impact · high effort
URLs are clean and readable
Paths are short, lowercase and descriptive.
low impact · medium effort
No duplicated page copy
No near-identical copy across multiple pages.
medium impact · medium effort
Structured data implemented
Relevant schema types are present and valid.
medium impact · low effort
Publishing programme exists
A resources or blog section is live and updated.
medium impact · high effort
Local signals present where relevant
Location, service area and NAP details are published.
medium impact · low effort
External authority signals
Reputable external sites reference the brand.
high impact · high effort
Where the evidence comes from
A crawl of your actual pages
Up to fifteen real pages fetched live: response status, title tag and length, meta description, H1 count, canonical tag and duplicated titles, plus a sample of internal links checked for 404s and server errors.
Your live site, fetched directly
robots.txt directives per AI and search crawler, sitemap presence and size, llms.txt, structured data types, page titles, descriptions, headings and image alt text. No key required, so this source is always available.
Your connected Google Search Console
Indexed and submitted page counts from your own property, plus the last 28 complete days of clicks, impressions and top pages. Read-only, and only when you have connected the account.
Third-party ranking and backlink data
Organic keyword and traffic estimates, referring domains and the highest-value backlinks for your domain, where records exist.
Google PageSpeed Insights
Measured performance, accessibility, technical SEO and best-practice scores on mobile, plus Largest Contentful Paint, layout shift and blocking time.
If a source is unreachable we mark it unavailable and exclude it. A blocked source lowers data coverage, never your score.
What the deep dive adds
On any paid plan you can run this category on its own. The deep dive re-reads the pages we retrieved with only these 9 checks in front of it, returns a verdict page by page, prints the measured data behind each finding, and orders the fixes by impact and effort. It uses one audit from your monthly allowance.
What you need to provide
Nothing beyond your website address. This category is scored from public data we can retrieve ourselves.
Industry brand audits
See how this section is scored for your sector: accounting & bookkeeping firms brand audit, architecture & design studios brand audit, automotive brand audit, biotech & life sciences brand audit. Browse all industries.
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The other scored categories
Brand foundation
Reputation & social
Website experience
Paid media
Local presence
Editorial policy
Questions
SEO visibility & authority: common questions
Is this a replacement for a full SEO audit?
No. It is the visibility half of a brand audit: whether search can find, understand and attribute your brand. We measure crawlability, structured data, titles and descriptions, plus ranking and backlink data where a provider is connected.
Do you check backlinks?
Where third-party ranking data is available for your domain, yes: referring domains, total backlinks and the highest-value referring pages appear as measured evidence. Where no records exist we mark it unavailable.
Is SEO in the free scan?
Yes. SEO visibility is one of the four categories the free public-data scan covers.
Which plan includes this category?
It is scored on the free public-data scan, and again in every paid audit with the added detail your intake unlocks.
What does the deep dive add over the overview report?
The overview scores this category in one pass over your site. The deep dive re-reads the same pages against all 9 checks on their own, returns a page-by-page verdict, prints the measured data behind each finding, and orders the fixes by impact and effort. It uses one audit from your monthly allowance.
Want it done for you?
The audit tells you what to fix. If you'd rather not do the fixing, The Branded Agency can take it from here.
Audit-holder rate
Copywriting rewrite
We take the findings from your audit and rewrite the messaging across your site: one clear promise, consistent supporting messages, and copy that search and answer systems can quote correctly.
Start the rewrite
Work with us directly
Strategic brand engagement
A strategist-led engagement that fixes the brand underneath the copy: positioning, story, personality and the message architecture every channel runs on.
Book your strategy call
The report identifies the signals. We find the causes.
Diagnosis is free. Fixing the cause is what our brand strategy and marketing services are for — see the results across our client work.