The Brand Health Audit
A brand audit built for the whole brand.
A brand audit evaluates how clearly, consistently and credibly your business presents itself across its website, search presence, AI visibility, social profiles, reviews and public listings. We read the signals, then show you what's helping and what's holding you back.
Eleven categories. One weighted Brand Health Score.
The Brand Health Score is a weighted result across eleven categories, from positioning and messaging to search visibility, answer engine optimization (AEO), generative engine optimization (GEO), reputation and founder authority. We score a category only when there's enough accessible evidence to justify it.
Brand strategy, positioning and messaging
Default weight 15%
Visual identity and creative consistency
Default weight 10%
Entity consistency and brand accuracy
Default weight 10%
Website experience, accessibility and technical health
Default weight 12%
Conversion, trust and customer journey
Default weight 8%
SEO visibility and authority
Default weight 12%
AEO readiness
Default weight 8%
GEO and AI visibility
Default weight 8%
Reputation and sentiment
Default weight 8%
Social and content presence
Default weight 5%
Founder and authority signals
Default weight 4%
Evidence, not opinion
Every material finding names the source, the observed signal and the scan date. We separate what we observed from what we infer.
Score and Data Coverage are separate
A low score means weak observed performance. Low Data Coverage means we couldn't reach enough sources. A source we can't verify is left out of the score, never counted as a zero.
We diagnose. Then we can fix it.
The report tells you what needs addressing and why it matters commercially. Replacement copy, code and full strategy sit with the human-led engagement.
The report identifies the signals. We find the causes.
Visibility gets attention. Coherence turns it into growth. Our team works out what's driving each signal, decides what matters commercially, and builds the positioning, messaging, website and marketing systems that fix it.