Sample deep dive · Paid plans, Starter and above
Website experience & tech health: what the deep dive returns
An illustrative website experience & tech health deep dive for Northgate Interiors, a fictional brand — an eight-person interior design studio in Leeds working on residential renovations. Same structure, same checklist and same evidence format as a live run. The figures are examples, not a real client's results.
Website experience & tech health score
- Band
- Workable
- Data coverage
- 100%
- Pages read
- 14
Summary
The build is sound: HTTPS is enforced, the sitemap is clean and the markup is valid. The losses are concentrated in metadata and image weight — five pages share a duplicated title, and the project galleries ship full-resolution files that dominate load on mobile.
Priority fixes, ordered by impact
- 1Compress and serve responsive project images — the single largest speed win.
- 2Write unique titles for the five duplicated pages.
- 3Fix the two broken internal links and add the six missing descriptions.
The checklist, with verdicts
3 passed · 3 needs work · 2 failing
Every check is fixed and versioned, so two runs of the same site are comparable. A live deep dive returns the whole website experience, accessibility and technical health checklist; this sample shows a representative slice.
- Fail
Title tags present and sized
Standard: Every key page has a unique title of roughly 50-60 characters.
What we found: Five of fourteen pages carry the identical title "Northgate Interiors | Interior Design Leeds". Three others exceed 68 characters and truncate.
Fix: Write a unique 50-60 character title per page, leading with the page's own subject.
- Needs work
Meta descriptions present and sized
Standard: Every key page has a unique description of roughly 120-160 characters.
What we found: Four pages have no meta description; two are under 60 characters.
Fix: Add a 120-160 character description to the six affected pages.
Impact: mediumEffort: low - Needs work
Images carry alt text
Standard: Meaningful images have descriptive alt attributes.
What we found: 38 of 61 project images have empty alt attributes.
Fix: Describe the room, property type and location in alt text on project imagery.
Impact: mediumEffort: low - Pass
HTTPS enforced
Standard: The site serves over HTTPS and redirects HTTP.
What we found: HTTPS enforced with a 301 from HTTP. Valid certificate, 71 days to renewal.
Impact: highEffort: low - Pass
Robots.txt and XML sitemap
Standard: Both exist, are reachable and do not block key pages.
What we found: robots.txt reachable, XML sitemap lists 14 URLs, all returning 200.
Impact: highEffort: low - Pass
Responsive viewport set
Standard: A viewport meta tag is present and the layout adapts.
What we found: Viewport meta present; layout adapts down to 320px.
Impact: highEffort: low - Fail
Pages are not visibly bloated
Standard: No oversized uncompressed images or obvious render blockers.
What we found: The project pages average 6.8MB, with individual JPEGs up to 2.4MB served at display widths under 800px.
Fix: Serve responsive, compressed images from the project template. This alone accounts for most of the mobile load time.
Impact: mediumEffort: mediumSeen on: /projects/* - Needs work
No broken internal links found
Standard: Internal links resolve to live pages.
What we found: Two internal links return 404: a footer link to /press and a journal link to /services/commercial.
Fix: Redirect both to their live equivalents.
Impact: mediumEffort: low
Measured evidence
Each verdict above is formed against numbers, and the numbers are printed with their source. Where a source has nothing for a domain, the checks that depend on it are excluded rather than guessed.
PageSpeed Insights (mobile)
- Largest Contentful Paint
- 4.1starget: under 2.5s
- Cumulative Layout Shift
- 0.04target: under 0.1
- Total page weight
- 6.8MBtarget: under 2MB
Direct crawl
- Pages crawled
- 14
- Duplicate titles
- 5target: 0
- Broken internal links
- 2target: 0
Page by page
https://northgateinteriors.co.uk/projects/harewood-townhouse
6.8MB page weight, duplicated title, 9 images with empty alt.
https://northgateinteriors.co.uk/journal
Contains one of the two broken internal links.
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