Sample deep dive · Included in the free scan
AEO readiness: what the deep dive returns
An illustrative aeo readiness deep dive for Northgate Interiors, a fictional brand — an eight-person interior design studio in Leeds working on residential renovations. Same structure, same checklist and same evidence format as a live run. The figures are examples, not a real client's results.
AEO readiness score
- Band
- At risk
- Data coverage
- 100%
- Pages read
- 14
Summary
Almost nothing on the site is shaped like an answer. Buyers ask what a renovation costs, how long it takes and who manages the trades; the site addresses none of those in a form an answer engine can lift. Where content does answer a question, the answer arrives after two paragraphs of preamble.
Priority fixes, ordered by impact
- 1Add an FAQ answering the six questions the sales call always covers, with FAQ schema.
- 2Rewrite the two process sections answer-first.
- 3Publish visible dates across the journal.
The checklist, with verdicts
0 passed · 2 needs work · 4 failing · 1 not assessed
Every check is fixed and versioned, so two runs of the same site are comparable. A live deep dive returns the whole aeo readiness checklist; this sample shows a representative slice.
- Fail
Pages answer real questions
Standard: Content is framed around questions buyers actually ask.
What we found: No page is framed around a buyer question. Search Console shows 61 question-form impressions the site has no page to serve.
Fix: Publish one page per top question: cost, timeline, who manages the trades, what happens if the scope changes.
Impact: highEffort: medium - Fail
FAQ content exists
Standard: A FAQ section or page addresses common objections.
What we found: No FAQ section or page found on any of the fourteen pages.
Fix: Add an FAQ to the services page answering the six questions the sales call always covers.
Impact: mediumEffort: low - Not assessed
FAQ or QA schema present
Standard: Question content is marked up so it can be extracted.
What we found: No question content exists to mark up.
Impact: mediumEffort: low - Fail
Answers lead the section
Standard: The answer appears in the first sentence, not after preamble.
What we found: On the two pages that do answer something ("our process", "working with us"), the answer appears in the third paragraph after scene-setting copy.
Fix: Lead each section with the one-sentence answer, then expand.
Impact: highEffort: low - Needs work
Extractable formatting
Standard: Short paragraphs, lists and tables make answers quotable.
What we found: Average paragraph length is 94 words. Two lists and no tables across the whole site.
Fix: Break paragraphs to under 50 words and convert the process description into a numbered list.
Impact: mediumEffort: low - Needs work
Key terms are defined
Standard: The site defines its own terminology in plain language.
What we found: Trade terms used without definition: "FF&E", "schedule of works", "snagging".
Fix: Define each on first use — these are exactly the terms buyers search.
Impact: mediumEffort: low - Fail
Content carries dates
Standard: Pages show publication or review dates.
What we found: No publication or review dates on any page, including journal posts.
Fix: Publish and display dates, and review them.
Impact: lowEffort: low
Measured evidence
Each verdict above is formed against numbers, and the numbers are printed with their source. Where a source has nothing for a domain, the checks that depend on it are excluded rather than guessed.
Direct crawl
- FAQ or QA schema blocks
- 0target: at least 1
- Average paragraph length
- 94 wordstarget: under 50
- Pages with a visible date
- 0 of 14
Page by page
https://northgateinteriors.co.uk/services
Best host for the FAQ; already ranks for two question-form queries with no answer on the page.
https://northgateinteriors.co.uk/journal
Undated posts, long paragraphs, no extractable structure.
Other sections in visibility
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