Standalone deep dive, paid plans
Local presence and Google Business Profile
A standalone deep dive for businesses that serve a place. We grade your Google Business Profile against a fixed checklist and check whether your website backs up what the listing claims.
What we check
- Whether a live Google Business Profile exists and is operational
- Name, address, phone and website accuracy against your site
- Primary category, opening hours, photos and business description
- LocalBusiness structured data and a crawlable location page
- Whether key pages name the towns, cities or regions you serve
Why it matters commercially
For a business with a catchment area, the map listing is often the first and only brand impression. A thin or contradictory listing costs visits before anyone reaches the website.
Example findings
- Listing phone number differs from the number published on the contact page.
- No LocalBusiness structured data, so the site never confirms the listing's details.
The checklist we run
14 fixed checks. Each one is graded pass, needs attention, failed or not applicable, with the fact we observed printed beside the verdict. The category score is the weighted pass rate of these checks — nothing is invented.
A Google Business Profile exists
A live listing is found for the brand and it is operational.
high impact · medium effort
Listing name matches the brand
The listing name is the brand name, with no keyword stuffing.
high impact · low effort
Address is complete
A full street address, or a declared service area, is published.
high impact · low effort
Phone number is published
A local, reachable phone number is on the listing.
medium impact · low effort
Listing links to the right site
The listing website is the brand's live domain.
high impact · low effort
Primary category is set correctly
The primary category describes the core service, not a related one.
high impact · low effort
Opening hours are published
Hours are listed and look current, including holiday exceptions.
medium impact · low effort
Listing carries real photos
Photos of the premises, team or work are published, not stock.
medium impact · medium effort
Listing description states the offer
The business description names who it serves and what it does.
medium impact · low effort
NAP matches the website
Name, address and phone on the listing match the site exactly.
high impact · low effort
LocalBusiness schema on the site
Structured data publishes the same name, address and phone.
medium impact · low effort
A location or contact page exists
The site has a crawlable page with the address, map and hours.
medium impact · low effort
Pages name the service area
Key pages state the towns, cities or regions served.
medium impact · medium effort
Reviews arrive steadily
New reviews appear regularly rather than in one historic burst.
medium impact · high effort
Where the evidence comes from
Google Business Profile (Places)
Your listing as Google publishes it: name, address, phone, website, primary category, hours, photos, rating, review count and recent review samples.
Your connected Google Business Profile
The listing you own, read through your own connected account: verification state, categories, hours, phone numbers, address, services, photos and labels, plus review counts, average rating and whether recent reviews were answered. Read-only, and only when you have connected the account.
If a source is unreachable we mark it unavailable and exclude it. A blocked source lowers data coverage, never your score.
What the deep dive adds
On any paid plan you can run this category on its own. The deep dive re-reads the pages we retrieved with only these 14 checks in front of it, returns a verdict page by page, prints the measured data behind each finding, and orders the fixes by impact and effort. It uses one audit from your monthly allowance.
What you need to provide
Nothing beyond your website address. This category is scored from public data we can retrieve ourselves.
Industry brand audits
See how this section is scored for your sector: accounting & bookkeeping firms brand audit, architecture & design studios brand audit, automotive brand audit, biotech & life sciences brand audit. Browse all industries.
The other scored categories
Brand foundation
Reputation & social
Website experience
Paid media
Local presence
Editorial policy
Questions
Local presence & Google Business Profile: common questions
Who is the local presence deep dive for?
Any business that serves a place — a storefront, a clinic, a service area. It grades your Google Business Profile against a fixed checklist and checks whether your website backs up what the listing claims.
What does it actually check?
Listing existence and status, name, address, phone, website match, primary category, hours, photos, description, NAP agreement with the site, LocalBusiness structured data, a crawlable location page, service-area coverage in the copy and review velocity.
Does it change my Brand Health Score?
No. Local presence runs as a standalone deep dive and sits outside the weighted overview score, so adding it never moves your existing numbers.
Which plan includes this category?
It is scored on paid plans from Starter upward. On the free scan it is shown locked, with the number of checks behind it, rather than partially guessed at.
What does the deep dive add over the overview report?
The overview scores this category in one pass over your site. The deep dive re-reads the same pages against all 14 checks on their own, returns a page-by-page verdict, prints the measured data behind each finding, and orders the fixes by impact and effort. It uses one audit from your monthly allowance.
Want it done for you?
The audit tells you what to fix. If you'd rather not do the fixing, The Branded Agency can take it from here.
Audit-holder rate
Copywriting rewrite
We take the findings from your audit and rewrite the messaging across your site: one clear promise, consistent supporting messages, and copy that search and answer systems can quote correctly.
Start the rewrite
Work with us directly
Strategic brand engagement
A strategist-led engagement that fixes the brand underneath the copy: positioning, story, personality and the message architecture every channel runs on.
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The report identifies the signals. We find the causes.
Diagnosis is free. Fixing the cause is what our brand strategy and marketing services are for — see the results across our client work.