Sample deep dive · Paid plans, Starter and above
Social & content presence: what the deep dive returns
An illustrative social & content presence deep dive for Northgate Interiors, a fictional brand — an eight-person interior design studio in Leeds working on residential renovations. Same structure, same checklist and same evidence format as a live run. The figures are examples, not a real client's results.
Social & content presence score
- Band
- At risk
- Data coverage
- 80%
- Pages read
- 14
Summary
Instagram is doing real work — the project photography suits the platform and engagement is healthy. Everything else is dormant or contradictory: LinkedIn describes a different business, Pinterest is unclaimed despite being where this audience actually plans renovations, and no profile links to a page that converts.
Priority fixes, ordered by impact
- 1Rewrite all three bios with the one positioning sentence.
- 2Rebuild the LinkedIn page and fix its broken link.
- 3Claim Pinterest and publish the existing project library.
The checklist, with verdicts
2 passed · 3 needs work · 1 failing
Every check is fixed and versioned, so two runs of the same site are comparable. A live deep dive returns the whole social and content presence checklist; this sample shows a representative slice.
- Needs work
Present where the audience is
Standard: Active profiles exist on the platforms that matter here.
What we found: Active on Instagram only. Pinterest, where the category's buyers research, has no claimed profile.
Fix: Claim Pinterest and publish the existing project photography with linked boards.
Impact: mediumEffort: medium - Needs work
Profiles are complete
Standard: Bio, link, logo and banner are filled and current.
What we found: The LinkedIn page has no banner, an outdated 2019 logo and a bio describing commercial fit-out.
Fix: Rebuild the LinkedIn page from the current description and mark.
Impact: mediumEffort: low - Pass
Publishing is regular
Standard: Posting is frequent enough to look active.
What we found: Instagram posting averages 6 posts a month over the last 6 months.
Impact: mediumEffort: high - Fail
Social messaging matches the site
Standard: Bios and posts carry the same positioning as the website.
What we found: The Instagram bio says "Interiors with soul"; the site says "Beautiful interiors, thoughtfully made"; LinkedIn says "Commercial and residential fit-out specialists".
Fix: Use the same positioning sentence in every bio.
Impact: highEffort: low - Pass
Content earns engagement
Standard: Posts attract replies or shares, not just impressions.
What we found: Instagram engagement rate of 4.1% against a 1.6% category benchmark.
Impact: mediumEffort: high - Needs work
Profiles link back to the site
Standard: Every profile links to the correct live URL.
What we found: The Instagram bio link points to the homepage; LinkedIn links to a 404 at /commercial.
Fix: Point Instagram at the projects page and fix the LinkedIn URL.
Impact: mediumEffort: low
Measured evidence
Each verdict above is formed against numbers, and the numbers are printed with their source. Where a source has nothing for a domain, the checks that depend on it are excluded rather than guessed.
Public profiles retrieved
- Active channels
- 1 of 4 relevant
- Instagram engagement rate
- 4.1%target: 1.6% category benchmark
- Bios matching the site positioning
- 0 of 3target: 3 of 3
Follower and engagement figures are as published on the profile at the time of the scan.
Other sections in reputation & social
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