Sample deep dive · Standalone deep dive, paid plans
Local presence & Google Business Profile: what the deep dive returns
An illustrative local presence & google business profile deep dive for Northgate Interiors, a fictional brand — an eight-person interior design studio in Leeds working on residential renovations. Same structure, same checklist and same evidence format as a live run. The figures are examples, not a real client's results.
Local presence & Google Business Profile score
- Band
- At risk
- Data coverage
- 90%
- Pages read
- 14
Summary
The Google Business Profile is live and claimed, which is most of the battle, but it is set to the wrong primary category and its details contradict the website. Wrong category is the single most expensive error here: it decides which map searches the listing is eligible for at all.
Priority fixes, ordered by impact
- 1Change the primary category to Interior designer.
- 2Match the listing phone and address to the website exactly.
- 3Add LocalBusiness schema to the site.
The checklist, with verdicts
3 passed · 3 needs work · 3 failing
Every check is fixed and versioned, so two runs of the same site are comparable. A live deep dive returns the whole local presence and google business profile checklist; this sample shows a representative slice.
- Pass
A Google Business Profile exists
Standard: A live listing is found for the brand and it is operational.
What we found: A claimed, operational listing was found and matched to the domain.
Impact: highEffort: medium - Needs work
Listing name matches the brand
Standard: The listing name is the brand name, with no keyword stuffing.
What we found: Listing name reads "Northgate Interiors — Interior Design Leeds".
Fix: Remove the appended keywords; the suffix risks a suspension and adds nothing.
Impact: highEffort: low - Fail
Primary category is set correctly
Standard: The primary category describes the core service, not a related one.
What we found: Primary category is set to "Furniture store". "Interior designer" is present only as a secondary category.
Fix: Change the primary category to Interior designer. This alone changes which searches the listing appears in.
Impact: highEffort: low - Pass
Opening hours are published
Standard: Hours are listed and look current, including holiday exceptions.
What we found: Hours published for all seven days, with a bank holiday exception set.
Impact: mediumEffort: low - Needs work
Listing carries real photos
Standard: Photos of the premises, team or work are published, not stock.
What we found: 9 photos published, most recent 11 months old; three appear to be stock.
Fix: Publish recent project photography monthly and remove the stock images.
Impact: mediumEffort: medium - Fail
NAP matches the website
Standard: Name, address and phone on the listing match the site exactly.
What we found: The listing publishes an 0800 number; the website publishes 0113 496 0182. The suite number is missing from the listing address.
Fix: Match the listing exactly to the website's contact record, including the suite number.
Impact: highEffort: low - Fail
LocalBusiness schema on the site
Standard: Structured data publishes the same name, address and phone.
What we found: No LocalBusiness schema on the site, so nothing corroborates the listing.
Fix: Publish LocalBusiness schema carrying the same name, address and phone.
Impact: mediumEffort: low - Pass
A location or contact page exists
Standard: The site has a crawlable page with the address, map and hours.
What we found: /contact publishes the address, an embedded map and hours.
Impact: mediumEffort: low - Needs work
Pages name the service area
Standard: Key pages state the towns, cities or regions served.
What we found: Only the footer names Leeds; no page names the surrounding towns served.
Fix: Name the service area on the services and contact pages.
Impact: mediumEffort: medium
Measured evidence
Each verdict above is formed against numbers, and the numbers are printed with their source. Where a source has nothing for a domain, the checks that depend on it are excluded rather than guessed.
Google Places
- Primary category
- Furniture storetarget: Interior designer
- Listing phone vs site phone
- Differenttarget: Identical
- Photos published
- 9target: 20+, updated monthly
Page by page
https://northgateinteriors.co.uk/contact
The correct contact record. The listing should be matched to this, not the reverse.
Other sections
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