Sample deep dive · Paid plans, Starter and above
Reputation & sentiment: what the deep dive returns
An illustrative reputation & sentiment deep dive for Northgate Interiors, a fictional brand — an eight-person interior design studio in Leeds working on residential renovations. Same structure, same checklist and same evidence format as a live run. The figures are examples, not a real client's results.
Reputation & sentiment score
- Band
- Workable
- Data coverage
- 70%
- Pages read
- 14
Summary
The reviews Northgate has are strong and specific, but there are too few of them and they arrive in bursts. Ratings are competitive; volume is not. Nothing on the website asks for a review and nothing surfaces the ones already earned, so the strongest asset the studio has is invisible at the point of decision.
Priority fixes, ordered by impact
- 1Respond to every existing review, starting with the two mentioning timeline.
- 2Add a review ask to the handover email and site footer.
- 3Replace the unattributed testimonials with sourced, dated reviews.
The checklist, with verdicts
3 passed · 3 needs work · 2 failing
Every check is fixed and versioned, so two runs of the same site are comparable. A live deep dive returns the whole reputation and sentiment checklist; this sample shows a representative slice.
- Pass
Reviews exist on major platforms
Standard: The brand has reviews where its buyers look.
What we found: Reviews found on Google (23) and Houzz (7). No Trustpilot or Checkatrade presence.
Impact: highEffort: high - Needs work
Review volume is credible
Standard: Enough reviews to be meaningful in the category.
What we found: 23 Google reviews against a local category median of 61 for studios of comparable age.
Fix: Ask at project handover. Twelve completed projects last year produced two reviews.
Impact: mediumEffort: high - Needs work
Reviews are recent
Standard: Recent reviews show the business is active.
What we found: Most recent review is 5 months old; 14 of 23 were left in a single two-week period in 2023.
Fix: Move to a steady ask so recency holds without bursts.
Impact: mediumEffort: medium - Pass
Ratings are healthy
Standard: Average rating is competitive for the category.
What we found: 4.8 average across 30 reviews, above the 4.4 local category median.
Impact: highEffort: high - Fail
Reviews are responded to
Standard: Owner responses appear, especially on criticism.
What we found: 0 of 23 Google reviews have an owner response, including the two 3-star reviews that both mention timeline slippage.
Fix: Respond to all reviews, and answer the timeline criticism directly rather than generically.
Impact: mediumEffort: low - Pass
Sentiment themes are favourable
Standard: Recurring themes in reviews support the brand promise.
What we found: Recurring positive themes: attention to detail (11 mentions), communication (9). Recurring criticism: timeline (3).
Impact: mediumEffort: high - Fail
The site asks for reviews
Standard: A visible route exists for happy customers to leave a review.
What we found: No route to leave a review appears anywhere on the site or in the email footer.
Fix: Add a short review link to the handover email and the site footer.
Impact: mediumEffort: low - Needs work
Reviews are surfaced on the site
Standard: Real, attributed reviews or ratings appear on the website itself.
What we found: The /testimonials page carries six unattributed quotes with no source, date or link.
Fix: Replace with attributed, dated reviews and link to the platform they came from.
Impact: mediumEffort: lowSeen on: /testimonials
Measured evidence
Each verdict above is formed against numbers, and the numbers are printed with their source. Where a source has nothing for a domain, the checks that depend on it are excluded rather than guessed.
Google Places
- Rating
- 4.8target: category median 4.4
- Review count
- 23target: category median 61
- Owner responses
- 0target: all reviews
- Most recent review
- 5 months agotarget: within 30 days
Page by page
https://northgateinteriors.co.uk/testimonials
Unattributed quotes read as marketing copy rather than evidence.
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