Sample deep dive · Included in the free scan
GEO & AI visibility: what the deep dive returns
An illustrative geo & ai visibility deep dive for Northgate Interiors, a fictional brand — an eight-person interior design studio in Leeds working on residential renovations. Same structure, same checklist and same evidence format as a live run. The figures are examples, not a real client's results.
GEO & AI visibility score
- Band
- At risk
- Data coverage
- 75%
- Pages read
- 14
Summary
Asked about interior designers in Leeds, three assistants named other studios; one named Northgate but described it only as "an interior design company in Yorkshire", with no service, no differentiator and no location beyond the county. The reason is visible in the source: the site never states the facts an assistant would need, and no independent source repeats them.
Priority fixes, ordered by impact
- 1Remove the GPTBot and CCBot blocks from robots.txt.
- 2State city, service and client type in the first sentence of the homepage and about page.
- 3Add Organization schema with sameAs links.
The checklist, with verdicts
0 passed · 2 needs work · 5 failing
Every check is fixed and versioned, so two runs of the same site are comparable. A live deep dive returns the whole geo and ai visibility checklist; this sample shows a representative slice.
- Fail
An assistant can describe you accurately
Standard: Site content alone supports a correct description of the business.
What we found: One of three assistants produced a description; it named the county, not the city, and no service. Two returned competitors only.
Fix: State the city, the service and the client type in one sentence on the homepage and repeat it on /about.
Impact: highEffort: high - Needs work
The entity is unambiguous
Standard: Name, location and category are stated plainly and repeatedly.
What we found: "Leeds" appears twice sitewide, both in the footer address. The service is never named alongside the location in body copy.
Fix: Put "interior design studio in Leeds" in the first sentence of the homepage and the about page.
Impact: highEffort: low - Needs work
About page carries the facts
Standard: Founding, people, location and scope are on one page.
What we found: /about names the founder and the founding year, but not the team size, the location or the service scope.
Fix: Add the missing facts to the about page — this is the page assistants read first.
Impact: mediumEffort: medium - Fail
llms.txt published
Standard: An llms.txt file guides model access to key content.
What we found: No llms.txt found at the root.
Fix: Publish an llms.txt pointing at the about, services and project pages.
Impact: lowEffort: low - Fail
AI crawlers are not blocked
Standard: Robots.txt permits the major AI crawlers.
What we found: robots.txt contains a blanket Disallow for GPTBot and CCBot, added by a plugin default.
“User-agent: GPTBot Disallow: /”
Fix: Remove both blocks unless there is a deliberate policy reason to keep them.
- Fail
Organization or Person schema
Standard: Identity schema is present with sameAs links.
What we found: No Organization or Person schema, and no sameAs links.
Fix: Add identity schema with sameAs to all live profiles.
Impact: mediumEffort: low - Fail
Third-party sources corroborate
Standard: Independent sources repeat the same brand facts.
What we found: No independent source states what Northgate does. The eleven referring domains are directories that repeat the same 40-word blurb.
Fix: Earn two or three editorial mentions that describe the studio in its own terms.
Impact: highEffort: high
Measured evidence
Each verdict above is formed against numbers, and the numbers are printed with their source. Where a source has nothing for a domain, the checks that depend on it are excluded rather than guessed.
AI assistant visibility probe
- Assistants naming the brand
- 1 of 3
- Descriptions naming a service
- 0 of 3
- Competitors named instead
- 5
Directional. Assistant answers vary between runs and are not a ranking.
Direct crawl
- AI crawlers blocked
- 2target: 0
- Identity schema present
- Notarget: Yes
Page by page
https://northgateinteriors.co.uk/robots.txt
Blocks GPTBot and CCBot. Nothing else can be fixed until this is removed.
https://northgateinteriors.co.uk/about
Closest thing to an entity record; missing location, team size and scope.
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